Consumer behavior has been changed permanently by the pandemic. How can marketers adapt?
It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t…
Five trends that will reshape medical marketing
Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with…
Marketing for the next normal
Covid-19 has underlined that many marketers’ favorite tools are obsolete. It’s time for marketing with real meaning. What…
Stories are addictive – use them carefully
Ben Shenoy explains the use, and misuse, of the story drug. Both the immediate threat of the coronavirus…
Brand distinction inspires change
John Davis explains how you can stand out Turning midlife from a time of crisis to contribution. Creating…
The sales team you didn’t know you have
Developers are better at selling than they know, says Vivek Wadhwa. It wasn’t planned. As a young tech…
How to sell something new and disruptive
Social proof helps overcome innovation resistance, says Ben Shenoy. Remember the Apple Newton, Sinclair C5, or Cheetos Lip…
Local reputation is key to a strong global brand
John Davis describes how effective brands create trust by catering to local markets…
The state of emotional intelligence among sales leaders
Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership. It’s a truth acknowledged in…
Speak your customers’ language
We can learn from Apple’s culture. Unfortunately, the Apple doesn’t fall far from the tree. The company’s forays…
Nelson Mandela’s legacy offers learning for marketers
What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is…
Four lessons in marketing from the Olympics
The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the…
