The state of emotional intelligence among sales leaders
Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership. It’s a truth acknowledged in…
Speak your customers’ language
We can learn from Apple’s culture. Unfortunately, the Apple doesn’t fall far from the tree. The company’s forays…
Nelson Mandela’s legacy offers learning for marketers
What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is…
Four lessons in marketing from the Olympics
The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the…
Why selling products isn’t enough in today’s marketplace
Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For…
Harnessing the power of unconscious decisions
Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to…
Novartis’ Paul Hudson on the importance of company culture
Paul Hudson, the chief executive of Novartis Pharmaceuticals, has seen firsthand the impact that company culture can have…
Lessons in branding from top Asian companies
Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building…
Customer experience must live up to marketing promises
Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises. …
Understanding consumer behavior with Dr Linda Papadopoulos
Psychologist Dr Linda Papadopoulos has dedicated her career to figuring out what makes people tick. Along the way,…
Ten tips for managing up
Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up…
Dan Ariely: What Ikea understands about human behavior
People derive great satisfaction from products that they build or shape themselves, even when the quality is relatively low. Dan…
