Consumer behavior has been changed permanently by the pandemic. How can marketers adapt?
It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t…
We can prevent the next storm, says infectious diseases expert
The world failed to learn from 30 years of novel diseases. We must be better prepared for the…
Five trends that will reshape medical marketing
Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with…
A CFO on the frontline in America’s fight against the virus
Dignity Health chief financial officer Doug Watson is on the frontline in America’s fight against the virus. It’s…
Cerner chief executive Brent Shafer is hardwired for healthcare
Necessity is the mother of adoption. When the coronavirus pandemic hit the world like a hammer blow, Cerner…
How to quantify the unquantifiable
Purpose can be measured after all, as the IFC is showing. Purpose has long been considered an intangible….
Financial Cycle Time Rankings 2020
In the wake of the coronavirus pandemic, as the global economy plunges deeper into recession, it is perhaps…
Competition is out of fashion in Silicon Valley
Vivek Wadhwa examines the strange death of the market. Competition is for losers. So says PayPal co-founder Peter…
The future of healthcare
Tim Jones and Jonathan Besser report on the technology and talent challenges facing healthcare leaders around the world…
Nurse leadership in the 2020s
Nurse leaders are critical stabilizers and catalysts in the fast-changing healthcare sector, write Cindy Campbell, Mike Canning and…
Not every company’s costs are led by their revenues
Ask a business manager how each year’s operating budget is set. Chances are they will tell you that it…
Rewrite the rules of ideas
Accounting for innovation requires a dedicated set of metrics I recently had a familiar conversation – again – with…
