Rita Gunther McGrath

Educator in Duke CE’s Building Strategic Agility course

A formula for invention

There is a clear pattern behind business growth. Back in the day when I was a doctoral student,…

What’s your next strategy?

Going digital means more than sticking tech onto legacy business models. Electrification of factories and plants took a…

A new relationship

Transforming your business’s customer relationships starts with understanding their experiences. In theory, digital technologies make it possible for…

The seven deadly sins

Human factors lead good theory to fail in practice. Three-quarters of the time, professionals fail in their transformation…

The new triptych of human strategy

Humanity is sacred, data is free. We often think of strategy as a deeply analytical exercise – a…

Work back from the future

A ‘reverse income statement’ is an uncertainty antidote. There is a great fallacy in business planning, one that…

Amid uncertainty, have options

There is a toolkit for VUCA. Every decision made by executives is intended to create a positive result….

Rebalancing interests

The pandemic revealed the limits of red-in-tooth-and-claw capitalism. The pandemic has taught us many lessons. One of the…

Small government: in theory and in practice

Do we have a date with destiny? The American anti-tax activist Grover Norquist once said: “I don’t want…

The world is less flat

Covid-19 has checked globalization. It’s time for a new deal between business and people. The world, author Thomas…

Everything you assumed was wrong

Rita Gunther McGrath corrects some incorrect assumptions. When the ratio of assumption to knowledge is high, spending a…

Rewrite the rules of ideas

Accounting for innovation requires a dedicated set of metrics I recently had a familiar conversation – again – with…