The sales team you didn’t know you have
Developers are better at selling than they know, says Vivek Wadhwa. It wasn’t planned. As a young tech…
How to sell something new and disruptive
Social proof helps overcome innovation resistance, says Ben Shenoy. Remember the Apple Newton, Sinclair C5, or Cheetos Lip…
Local reputation is key to a strong global brand
John Davis describes how effective brands create trust by catering to local markets…
The state of emotional intelligence among sales leaders
Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership. It’s a truth acknowledged in…
Speak your customers’ language
We can learn from Apple’s culture. Unfortunately, the Apple doesn’t fall far from the tree. The company’s forays…
Nelson Mandela’s legacy offers learning for marketers
What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is…
Four lessons in marketing from the Olympics
The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the…
Why selling products isn’t enough in today’s marketplace
Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For…
Harnessing the power of unconscious decisions
Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to…
Novartis’ Paul Hudson on the importance of company culture
Paul Hudson, the chief executive of Novartis Pharmaceuticals, has seen firsthand the impact that company culture can have…
Lessons in branding from top Asian companies
Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building…
Customer experience must live up to marketing promises
Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises. …
