Defining brand equity
Finance expert Phil Young takes a fresh look at ‘brand equity.’ I was slightly amused. But mostly, I…
Three keys to customer-centric innovation
Successful customer-centric innovation demands that we genuinely understand our customers’ needs, says Hari Nair. Two decades ago, I…
Five steps for effective experimentation
Senior leaders must continuously experiment, say Suzanne de Janasz and Maury Peiperl. Jeff Bezos has been known to…
The value of challenging your assumptions
Getting outside your comfort zone and challenging long-held beliefs could determine the success of your organization, says Andy…
Before you change culture, make it visible
Once you understand an organization’s culture and how it originated, you can start to make changes, says Liz…
A leading voice in design thinking
Ben Walker meets Duke Corporate Education’s Renaissance Man Others are perhaps the greatest observers your own characteristics. “People have extended opportunities to me that I didn’t see myself,” says Justin…
Enter the boundaryless organization
Global firms and their supply chains have transformed the world. Now they must go local, says Parag Khanna….
Today’s winning companies innovate quickly
Speed to innovate is a leading indicator of success in today’s volatile marketplace, says Joe Perfetti. Speed. It may…
Succeeding in the project economy
It’s time to reconsider our approach to talent and the skills needed to succeed today, says Christoffer Ellehuus….
Global business requires adaptive leaders
Maarten Asser defines adaptive leadership for a borderless world. For more than a decade, we’ve wondered, can leaders…
How to inspire a movement
Even conservative businesses can transform with people at the forefront, say Kate Sweetman and Shane Cragun. The call…
Pivot! Leadership development at Merck
A far-reaching leadership development program at pharma giant Merck serves as a case study in dissolving boundaries and…
