Thought Leadership

Duke CE’s article library brings you the latest thinking from our thought leaders in Dialogue, the only truly global journal for managers and leaders.

Local reputation is key to a strong global brand

John Davis describes how effective brands create trust by catering to local markets…

How a navy ship heralds a sea change

When it comes to business transformation, we can take a lesson from the navy, says Mike Canning. The…

Leadership under the microscope

Intensifying scrutiny and intervention demand a new leadership model for regulated industries, say Beth Ahlering and Gary Storer….

AI isn’t biased – we are

Human bias has infiltrated AI, says Vivek Wadhwa. Enough nonsense. AI isn’t biased. The human world is. AI…

Good principles are hard to reach

Changing behaviors requires commitment, says Michael Chavez. What’s in a value? Not a lot, much of the time. The…

Defining brand equity

Finance expert Phil Young takes a fresh look at ‘brand equity.’ I was slightly amused. But mostly, I…

Three keys to customer-centric innovation

Successful customer-centric innovation demands that we genuinely understand our customers’ needs, says Hari Nair. Two decades ago, I…

Five steps for effective experimentation

Senior leaders must continuously experiment, say Suzanne de Janasz and Maury Peiperl. Jeff Bezos has been known to…

The value of challenging your assumptions

Getting outside your comfort zone and challenging long-held beliefs could determine the success of your organization, says Andy…

Before you change culture, make it visible

Once you understand an organization’s culture and how it originated, you can start to make changes, says Liz…

A leading voice in design thinking

Ben Walker meets Duke Corporate Education’s Renaissance Man Others are perhaps the greatest observers your own characteristics. “People have extended opportunities to me that I didn’t see myself,” says Justin…

Enter the boundaryless organization

Global firms and their supply chains have transformed the world. Now they must go local, says Parag Khanna….