How to sell something new and disruptive
Social proof helps overcome innovation resistance, says Ben Shenoy. Remember the Apple Newton, Sinclair C5, or Cheetos Lip…
Local reputation is key to a strong global brand
John Davis describes how effective brands create trust by catering to local markets…
How a navy ship heralds a sea change
When it comes to business transformation, we can take a lesson from the navy, says Mike Canning. The…
Leadership under the microscope
Intensifying scrutiny and intervention demand a new leadership model for regulated industries, say Beth Ahlering and Gary Storer….
AI isn’t biased – we are
Human bias has infiltrated AI, says Vivek Wadhwa. Enough nonsense. AI isn’t biased. The human world is. AI…
Good principles are hard to reach
Changing behaviors requires commitment, says Michael Chavez. What’s in a value? Not a lot, much of the time. The…
Defining brand equity
Finance expert Phil Young takes a fresh look at ‘brand equity.’ I was slightly amused. But mostly, I…
Three keys to customer-centric innovation
Successful customer-centric innovation demands that we genuinely understand our customers’ needs, says Hari Nair. Two decades ago, I…
Five steps for effective experimentation
Senior leaders must continuously experiment, say Suzanne de Janasz and Maury Peiperl. Jeff Bezos has been known to…
The value of challenging your assumptions
Getting outside your comfort zone and challenging long-held beliefs could determine the success of your organization, says Andy…
Before you change culture, make it visible
Once you understand an organization’s culture and how it originated, you can start to make changes, says Liz…
A leading voice in design thinking
Ben Walker meets Duke Corporate Education’s Renaissance Man Others are perhaps the greatest observers your own characteristics. “People have extended opportunities to me that I didn’t see myself,” says Justin…
