Javier Lamelas’s advice on marketing and management
Javier Sanchez Lamelas, erstwhile Coca-Cola marketing guru, knows that the secret to good marketing lies in emotion. …
Five ways that going analog helps creativity
Technology is undoubtedly an important tool for fostering creativity. But leaders can also help foster new and innovative…
How Baker Hughes trained its employees to think differently
Baker Hughes recognized its need for employees who understood the company on a macro level, not just their…
Personal branding strategies for leaders
Personal branding isn’t just for Instagram influencers. Leaders can also benefit greatly by developing a personal brand that…
How Harley-Davidson brought its biker brand to India
Harley-Davidson’s Anoop Prakash describes how the motorcycle company brought its legendary brand to India and made it relevant…
How marketers can prove their value
Professor Christine Moorman of Duke’s Fuqua School of Business has developed the first industry-wide survey of marketing data. The…
ArcelorMittal South Africa’s hard-earned turnaround
The once-troubled metals giant ArcelorMittal South Africa is in the midst of an astounding turnaround under the leadership…
