Why selling products isn’t enough in today’s marketplace
Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For…
Harnessing the power of unconscious decisions
Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to…
Novartis’ Paul Hudson on the importance of company culture
Paul Hudson, the chief executive of Novartis Pharmaceuticals, has seen firsthand the impact that company culture can have…
Lessons in branding from top Asian companies
Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building…
Customer experience must live up to marketing promises
Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises. …
Understanding consumer behavior with Dr Linda Papadopoulos
Psychologist Dr Linda Papadopoulos has dedicated her career to figuring out what makes people tick. Along the way,…
Ten tips for managing up
Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up…
Dan Ariely: What Ikea understands about human behavior
People derive great satisfaction from products that they build or shape themselves, even when the quality is relatively low. Dan…
The future of lifestyle brands is in danger
Customers are now more interested in opportunities for personalization and self-expression than established luxury brands that project an…
Six common myths about sales performance
A new study finds that much of the conventional wisdom about how to train high-performing salespeople is based on…
‘Posaganda’: How the media can help foster tolerance
Positive propaganda, or ‘posaganda,’ can be a powerful tool in eliminating all kinds of societal bias. Never underestimate…
How Nike uses design thinking to develop talent
Design isn’t just for products. Nike’s Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses…
