Everything you assumed was wrong
Rita Gunther McGrath corrects some incorrect assumptions. When the ratio of assumption to knowledge is high, spending a…
Rewrite the rules of ideas
Accounting for innovation requires a dedicated set of metrics I recently had a familiar conversation – again – with…
Dynamic markets call for more dynamic metrics
The old ways of measuring advantage should be put to rest, says Rita McGrath. Stock markets are key…
Think competitive arenas, not industries
Don’t base your business strategy on old assumptions, says Rita Gunther McGrath. The period after World War II…
