A-Z Date

Insights: Marketing

Local reputation is key to a strong global brand

September 2019

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More

Ten tips for managing up

Ten tips for managing up

June 2017

Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up[…] Read More