
Four lessons in marketing from the Olympics
The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the[…] Read More
Duke CE’s article library brings you the latest thinking from our thought leaders in Dialogue, the only truly global journal for managers and leaders. Access the whole library below, or explore specific topics of Leadership, Innovation, Strategy, Finance and Marketing.
The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the[…] Read More
Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For[…] Read More
Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to[…] Read More
Once known for their love of emulation, Chinese brands are now world-famous for their innovative ideas and global[…] Read More
Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building[…] Read More
Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises. […] Read More
Customers are now more interested in opportunities for personalization and self-expression than established luxury brands that project an[…] Read More
People derive great satisfaction from products that they build or shape themselves, even when the quality is relatively low. Dan[…] Read More
Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up[…] Read More
A new study finds that much of the conventional wisdom about how to train high-performing salespeople is based on[…] Read More
Javier Sanchez Lamelas, erstwhile Coca-Cola marketing guru, knows that the secret to good marketing lies in emotion. […] Read More
Design isn’t just for products. Nike’s Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses[…] Read More