Insights: Marketing

Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For[…] Read More

Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to[…] Read More

Once known for their love of emulation, Chinese brands are now world-famous for their innovative ideas and global[…] Read More

Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building[…] Read More

Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises.    […] Read More

Customers are now more interested in opportunities for personalization and self-expression than established luxury brands that project an[…] Read More

People derive great satisfaction from products that they build or shape themselves, even when the quality is relatively low. Dan[…] Read More

Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up[…] Read More

A new study finds that much of the conventional wisdom about how to train high-performing salespeople is based on[…] Read More

Javier Sanchez Lamelas, erstwhile Coca-Cola marketing guru, knows that the secret to good marketing lies in emotion.  […] Read More

Design isn’t just for products. Nike’s Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses[…] Read More

People have an innate ability to trust one another, but struggle to trust large corporations. Leading behavioral economist[…] Read More