Insights: Marketing

Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building[…] Read More

Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises.    […] Read More

Customers are now more interested in opportunities for personalization and self-expression than established luxury brands that project an[…] Read More

People derive great satisfaction from products that they build or shape themselves, even when the quality is relatively low. Dan[…] Read More

Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up[…] Read More

A new study finds that much of the conventional wisdom about how to train high-performing salespeople is based on[…] Read More

Javier Sanchez Lamelas, erstwhile Coca-Cola marketing guru, knows that the secret to good marketing lies in emotion.  […] Read More

Design isn’t just for products. Nike’s Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses[…] Read More

People have an innate ability to trust one another, but struggle to trust large corporations. Leading behavioral economist[…] Read More

Technology is undoubtedly an important tool for fostering creativity. But leaders can also help foster new and innovative[…] Read More

Professor Christine Moorman of Duke’s Fuqua School of Business has developed the first industry-wide survey of marketing data. The[…] Read More

Leading with purpose creates more engaged employees, greater community engagement, and better business results.  As leaders, we are[…] Read More