A-Z Date

Insights: Marketing

Brand of gold

December 2017

Asian companies demonstrate excellence in brand building, writes John Davis. A brand should be meaningful value.  Branson is right,[…] Read More

Lover’s leap for King Cola

September 2016

Coca-Cola’s erstwhile marketing guru Javier Sanchez Lamelas says emotion – not rationality – conquers all.   Javier Sanchez[…] Read More

Mathematics for marketers

March 2015

The Fuqua School of Business’s biannual chief marketing officers survey has added quantitative might to the marketing game,[…] Read More