Insights: Marketing

What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is[…] Read More

The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the[…] Read More

Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For[…] Read More

Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to[…] Read More

Once known for their love of emulation, Chinese brands are now world-famous for their innovative ideas and global[…] Read More

Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building[…] Read More

Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises.    […] Read More

Platforms for personalization and self-expression are eclipsing ready-made lifestyle brands, write Christian Madsbjerg and Sandra Cariglio. “What I[…] Read More

Customers are deeply attached to their own creations. Clever companies sell things that consumers can shape themselves. The[…] Read More

Know how to handle – and lead – your internal client. Every decision in your company is made by[…] Read More

Evidence from a million minutes of sales coaching contradicts some common beliefs about sales performance, write Nicholas AC[…] Read More

Coca-Cola’s erstwhile marketing guru Javier Sanchez Lamelas says emotion – not rationality – conquers all.   Javier Sanchez[…] Read More