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Insights: Marketing

June 2020

March 2020

December 2019

September 2019

Local reputation is key to a strong global brand

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More

March 2019

December 2018

March 2018