
Eastern promise
The world’s fastest-growing economy is rich with opportunities – but how can foreign brands compete? China is unique[…] Read More
The world’s fastest-growing economy is rich with opportunities – but how can foreign brands compete? China is unique[…] Read More
The pandemic highlighted the key role marketing departments play for their businesses. And that’s reflected in the numbers.[…] Read More
It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t[…] Read More
Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with[…] Read More
Ben Shenoy explains the use, and misuse, of the story drug. Both the immediate threat of the coronavirus[…] Read More
Covid-19 has underlined that many marketers’ favorite tools are obsolete. It’s time for marketing with real meaning. What[…] Read More
John Davis explains how you can stand out Turning midlife from a time of crisis to contribution. Creating[…] Read More
Developers are better at selling than they know, says Vivek Wadhwa. It wasn’t planned. As a young tech[…] Read More
John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More
Social proof helps overcome innovation resistance, says Ben Shenoy. Remember the Apple Newton, Sinclair C5, or Cheetos Lip[…] Read More
Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership. It’s a truth acknowledged in[…] Read More
What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is[…] Read More