A-Z Date

Insights: Marketing

December 2022

Home truths and hope

Dentsu’s Anna Lungley is brands’ fearless best friend. We shape the world around us. Thereafter, it shapes us.[…] Read More

The drive for value

The drive for value

A host of economic concerns are shaking marketers’ confidence, according to the latest research. How are they navigating[…] Read More

The future is phygital

The future is phygital

Retail brands need to offer customers an integrated experience across physical and digital channels. Social media shopping, AI[…] Read More

December 2021

Starbucks in China

Eastern promise

The world’s fastest-growing economy is rich with opportunities – but how can foreign brands compete? China is unique[…] Read More

December 2020

September 2020

June 2020

March 2020

December 2019

September 2019

Local reputation is key to a strong global brand

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More