Insights: Marketing

Companies at the cutting edge are selling programmes, not things, writes Antonio Nieto-Rodriguez. In the beginning, companies sold[…] Read More

Embrace your customers’ unconscious decisions or they are gone in .06 seconds, writes Gavan J Fitzsimons. We are[…] Read More

The great emulator has turned into a global innovator, finds Ben Walker. The world’s second biggest economy has grown[…] Read More

Asian companies demonstrate excellence in brand building, writes John Davis. A brand should be meaningful value.  Branson is right,[…] Read More

Great marketing is soon ruined by poor customer experience, writes Jon Picoult.   What would it take to convince people[…] Read More

Platforms for personalization and self-expression are eclipsing ready-made lifestyle brands, write Christian Madsbjerg and Sandra Cariglio. “What I[…] Read More

Customers are deeply attached to their own creations. Clever companies sell things that consumers can shape themselves. The[…] Read More

Know how to handle – and lead – your internal client. Every decision in your company is made by[…] Read More

Evidence from a million minutes of sales coaching contradicts some common beliefs about sales performance, write Nicholas AC[…] Read More

Coca-Cola’s erstwhile marketing guru Javier Sanchez Lamelas says emotion – not rationality – conquers all.   Javier Sanchez[…] Read More

Great design thinking should be applied to developing your people, as well as your products, write Andre Martin[…] Read More

Humans trust one another. But can they trust organizations? With the right strategies, they will, write Professor Dan Ariely[…] Read More