Insights: Marketing

It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t[…] Read More

Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with[…] Read More

Ben Shenoy explains the use, and misuse, of the story drug. Both the immediate threat of the coronavirus[…] Read More

Covid-19 has underlined that many marketers’ favorite tools are obsolete. It’s time for marketing with real meaning. What[…] Read More

John Davis explains how you can stand out Turning midlife from a time of crisis to contribution. Creating[…] Read More

Developers are better at selling than they know, says Vivek Wadhwa. It wasn’t planned. As a young tech[…] Read More

Social proof helps overcome innovation resistance, says Ben Shenoy. Remember the Apple Newton, Sinclair C5, or Cheetos Lip[…] Read More

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More

Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership. It’s a truth acknowledged in[…] Read More

What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is[…] Read More

The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the[…] Read More

Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For[…] Read More