Design Thinking

Tackling Problems Through Design  

Design thinking is a human-centered process “powered by a thorough understanding, through direct observation, of what people want and need in their lives. Its roots trace to designing tech products to be user-friendly.” (HBR, 2008)

Rather than using the available technology as a starting point, design thinking focuses on consumers and the products and services from which they might benefit. Design thinking activates the brain to tackle problems through the lens of design.

Today many of our clients work with us to apply design thinking as part of their leadership strategy. Leaders learn to think and act more like designers, seeing and empathizing with their employees as “customers” to reshape their strategy and approach to leadership for a fast-changing world. They engage with design thinking through hands-on experience and practice.

Design Thinking is aimed at cross-functional teams within organizations who are looking to develop greater capability to create solutions in a way that balances wide-open creativity with robust and proven process. They typically work in roles that are people-centric and revolve around creating solutions for customers, whether internal or external.

Read about how Nedbank applies design thinking to learning innovation in this Dialogue article.