Transforming marketing
Recession fears have faded but with modest growth forecast for the US economy in the year ahead, can…
The drive for value
A host of economic concerns are shaking marketers’ confidence, according to the latest research. How are they navigating…
The future is phygital
Retail brands need to offer customers an integrated experience across physical and digital channels. Social media shopping, AI…
Working with influence
Increase your impact with these nine science-based principles of persuasion. What do you think influence means? In most…
Customization for all
Markets are a fiction that can obscure consumers’ real needs. Businesses need to engage with their customers’ inherent…
All eyes on outcomes
Selling on the basis of product features may have worked in the analogue economy, but in the digital…
A new relationship
Transforming your business’s customer relationships starts with understanding their experiences. In theory, digital technologies make it possible for…
Eastern promise
The world’s fastest-growing economy is rich with opportunities – but how can foreign brands compete? China is unique…
Marketing’s good crisis
The pandemic highlighted the key role marketing departments play for their businesses. And that’s reflected in the numbers….
Consumer behavior has been changed permanently by the pandemic. How can marketers adapt?
It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t…
Five trends that will reshape medical marketing
Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with…
Marketing for the next normal
Covid-19 has underlined that many marketers’ favorite tools are obsolete. It’s time for marketing with real meaning. What…
