Rita Gunther McGrath

Educator in Duke CE’s Building Strategic Agility course

Work back from the future

A ‘reverse income statement’ is an uncertainty antidote. There is a great fallacy in business planning, one that…

Amid uncertainty, have options

There is a toolkit for VUCA. Every decision made by executives is intended to create a positive result….

Rebalancing interests

The pandemic revealed the limits of red-in-tooth-and-claw capitalism. The pandemic has taught us many lessons. One of the…

Small government: in theory and in practice

Do we have a date with destiny? The American anti-tax activist Grover Norquist once said: “I don’t want…

The world is less flat

Covid-19 has checked globalization. It’s time for a new deal between business and people. The world, author Thomas…

Everything you assumed was wrong

Rita Gunther McGrath corrects some incorrect assumptions. When the ratio of assumption to knowledge is high, spending a…

Rewrite the rules of ideas

Accounting for innovation requires a dedicated set of metrics I recently had a familiar conversation – again – with…

Dynamic markets call for more dynamic metrics

The old ways of measuring advantage should be put to rest, says Rita McGrath. Stock markets are key…

Think competitive arenas, not industries

Don’t base your business strategy on old assumptions, says Rita Gunther McGrath. The period after World War II…