Seven questions for better algorithms
Leaders need to understand how recommendation systems are shaping customer interactions. Where leaders might once have found themselves…
Earning clients for life
A new world demands new strategies for becoming a trusted partner to your clients. The chief executive of…
Customization for all
Markets are a fiction that can obscure consumers’ real needs. Businesses need to engage with their customers’ inherent…
All eyes on outcomes
Selling on the basis of product features may have worked in the analogue economy, but in the digital…
A new relationship
Transforming your business’s customer relationships starts with understanding their experiences. In theory, digital technologies make it possible for…
