Tiffani Bova

Chief strategy and research officer at Futurum Group and author of GrowthIQ and The Experience Mindset

A light in the dark

The marketing funnel is going dark. AI is rewriting the rules of how customers find you There was…

Consumer behavior has been changed permanently by the pandemic. How can marketers adapt?

It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t…