B Joseph Pine II

Vitalizing ecosystems

Innovative businesses position themselves at the heart of networks that draw in both suppliers and customers. In any…

Customization for all

Markets are a fiction that can obscure consumers’ real needs. Businesses need to engage with their customers’ inherent…

Employment as transformation

Ditch the outdated view of work as transactional and focus on the transformational. HELP WANTED. Such signs appear…

Competing for customer time

Stop wasting your customers’ time. Start helping them save it, spend it well – or even invest it…