Create for what’s next
What makes for an innovative leader? Six essential traits are key. In an era of disruptive change, managers…
The power of a theory
Marketing needs a theory of human behavior – and behavioral economics is that theory. As a marketing, brand…
Kill or cure?
AI can become humanity’s guardian angel. Fear surrounds AI. And that is partly rational – when deployed wrongly,…
Selling in China
Its enormous markets offer compelling opportunities for global businesses, but success in China requires a grasp of key…
One CEO isn’t enough
Businesses need chief executives at every level – which creates a significant development challenge. Generative AI, Web…
Wake up
Are you sleepwalking through your career? Here’s how to avoid missed opportunities and fulfil your potential. Career sleepwalking…
Back to consumer basics
Senior executives often end up distanced from their target market customers. Consumer insights can help bridge the empathy…
Focus on less to achieve more
The problem with strategy is not one of generating ideas – it’s execution. Here’s how to stay focused…
