Defining brand equity
Finance expert Phil Young takes a fresh look at ‘brand equity.’ I was slightly amused. But mostly, I[…] Read More
Finance expert Phil Young takes a fresh look at ‘brand equity.’ I was slightly amused. But mostly, I[…] Read More
Senior leaders must continuously experiment, say Suzanne de Janasz and Maury Peiperl. Jeff Bezos has been known to[…] Read More
Getting outside your comfort zone and challenging long-held beliefs could determine the success of your organization, says Andy[…] Read More
Once you understand an organization’s culture and how it originated, you can start to make changes, says Liz[…] Read More
Global firms and their supply chains have transformed the world. Now they must go local, says Parag Khanna.[…] Read More
Speed to innovate is a leading indicator of success in today’s volatile marketplace, says Joe Perfetti. Speed. It may[…] Read More
Maarten Asser defines adaptive leadership for a borderless world. For more than a decade, we’ve wondered, can leaders[…] Read More
Even conservative businesses can transform with people at the forefront, say Kate Sweetman and Shane Cragun. The call[…] Read More
A far-reaching leadership development program at pharma giant Merck serves as a case study in dissolving boundaries and[…] Read More
Don’t base your business strategy on old assumptions, says Rita Gunther McGrath. The period after World War II[…] Read More