John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More

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Getting outside your comfort zone and challenging long-held beliefs could determine the success of your organization, says Andy[…] Read More

Once you understand an organization’s culture and how it originated, you can start to make changes, says Liz[…] Read More