John A. Davis

Regional Managing Director, North America

John is Regional Managing Director for Duke CE, based in the United States. He works with clients across a wide range of sectors in designing and delivering leadership solutions to help their organisations prepare for growth opportunities and challenges. Previously, he was Regional Managing Director for Duke CE Asia.

Prior to joining Duke CE, John’s career has included senior leadership roles in both academia and business. In academia, he was Dean and Professor of Marketing at SP Jain School of Global Management Dubai-Singapore-Sydney; Professor of Marketing and Department Chair at Emerson College; Interim Marketing Department Chair at University of Oregon; Professor of Marketing Practice and Director for the Centre of Marketing Excellence at Singapore Management University; and Adjunct Faculty at University of Washington’s Foster School of Business. He received the ‘Best Professor of Marketing’ by Asia’s Best B-School Awards, the BAC Teaching Award from University of Oregon and ‘The Most Inspiring Teacher’ from Singapore Management University. He has also taught at the International Olympic Academy in Greece and in executive education programs worldwide for leading global organizations in Europe, Asia, Australia/New Zealand, North America and the Middle East.

In business, John led national and global marketing organizations within Fortune 1000 companies including Nike, Informix and Transamerica. He and his marketing teams launched dozens of new products worldwide and, in his business development responsibilities, acquired numerous companies and developed strategic partnerships. He also co-founded two firms: an award-winning boutique hotel company and a brand strategy firm. John’s industry experience has inspired his work, bringing practitioner insights into his teaching of senior executives and graduate/undergraduate students, and informing his numerous books and articles. The common link throughout his career has been a deep commitment to sound leadership and transformative marketing. His analysis has been featured on BBC, CNBC, MSNBC, ChannelNews Asia, Bloomberg, ESPN, ABC (Australian Broadcast Corporation) and the New York Times.

John’s combination of business and academia has led him to speak at a wide range of global conferences, including TEDx (Shanghai), Human Capital Leadership Institute Summit, GlobalBrandForum, the American Marketing Association, the BrandFinance Annual Forum, EduTech and the World Knowledge Forum.

He has published ten (10) business and marketing books so far, translated into multiple languages, including: Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs; The Market Oriented University co-authored with Dr. Mark Farrell; Sports Marketing-Creating Long Term Value, co-authored with Jessica Zutz Hilbert; The Olympic Games EffectCompetitive SuccessMagic Numbers for Sales Management; and Magic Numbers for Consumer Marketing. He is working on his next book at this time. John has also published in leading journals, including Harvard Business Review, Dialogue Review, International Journal of Advertising and Middle East Business Intelligence. John received his MBA from Columbia University and his BA from Stanford University. Most importantly, John and his wife Barbara have three wonderful children and two loony dogs.

Contact Information


Duke Corporate Education
310 Blackwell Street
Durham, NC 27701