Design Thinking: India – Agenda
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The Design Thinking Workshop is a two day event.
Day 1
| Time | Session | |
| 9:00 | Introduction to Design Thinking – A Crash Course | A provocative, hands-on learning experience that teaches the methods of human-centered design and the mind-sets needed to practice it. This session instills participates with creative self-efficacy, and reinforces the value of experimentation in a nonlinear approach to innovation. |
| 11:30 | Debrief Crash Course | |
| Lunch | LUNCH | |
| 13:00 | Redesign a Specific Challenge | Assemble the teams and break into project spaces. 15 minutes. |
| 13:15 | Empathy and Field Work |
Human-centered problem-solvers need to understand the people for whom they are designing. To design for your users, you must build empathy for who they are and what is important to them. Engaging with people directly reveals a tremendous amount about the way they think and the values they hold. |
| 15:15 | Define Lecture + Teams Unpack (parts I and II) | Define methods are used to unpack and synthesize your empathy findings into compelling needs and insights, to help your team scope a specific and meaningful approach. Two goals of the define mode are to develop a deep understanding of your users and, based on that, to craft an actionable problem statement: your point of view. Your point of view is a guiding statement that focuses on specific users and the unique opportunity you’ve found. Teams unpack empathy findings from field work. |
| 16:00 | Point of View | Teams learn the framework of a Point of View Statement and craft their POVs. |
| 16:45 | Debrief | Reviewing the themes and learning from Day One |
Day 2
| Time | Session | |
| 9:00 | Reflections from the first day | |
| 9:30 | Ideation lecture, brainstorming | The fundamental principle of ideation is to be aware of when you and your team are generating ideas and when you are evaluating ideas, and to mix the two only intentionally. Teams brainstorm potential solutions based on their point-of-view statements. |
| 10:45 | Prototyping lecture and prototyping | Prototyping is getting ideas out of your head and into the world. A prototype can be anything that takes a physical form, such as an object, an interface, a storyboard or a space. The resolution of your prototype should be commensurate with your progress on the project. In early explorations, keep your prototypes rough and rapid to allow yourself to learn quickly and investigate many possibilities. Teams select ideas to move forward and prototype potential solutions. |
| 12:00 | Lunch | |
| 13:00 | Context Session: Design Thinking Applied to Change Management | Design Thinking is not an end unto itself; rather, it’s a way of working that becomes useful only when it is applied. In this interactive session on change management, participants will learn how to design ways of working for their teams that consistently lead to innovative outcomes — to transform hierarchical, risk-averse companies into continuously creative ones. We do this by using the principles of EMERGENCE: in philosophy, systems theory, science and art, emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions. |
| 14:15 | Testing lecture and teams prepare for testing; then test with another team | Testing is the chance to refine your prototypes and make them better. The test mode is another iterative mode in which you place your low-resolution artefacts in the appropriate context of the user’s life. Prototypes as if you know you’re right, but test as if you know you’re wrong. Teams test with another team and revise prototypes. |
| 15:30 | Communication & Storytelling | How you communicate your ideas to other people can be as important as the ideas themselves. When building momentum with stakeholders — whether they are internal or external — what they hear is more important than what you say. Prototype your communication for the specific audience at the precise moment of your project. Teams create stories for presentations. |
| 16:00 | Teams present prototypes | 5-10 minutes each (includes Q&A) |
| 17:00 | Debrief and Take It Home | How to immediately apply what you’ve learned back in your organization. |
| 18:00 | Programme Close |