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Duke CE’s article library brings you the latest thinking from our thought leaders in Dialogue, the only truly global journal for managers and leaders. Access the whole library below, or explore specific topics of Leadership, Innovation, Strategy, Finance and Marketing.

September 2019

Local reputation is key to a strong global brand

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More