Working Together

Creating a custom program revolves around answers to three deceptively simple questions:

  • What do you want your people to know, as a result of this learning experience, that they don’t know now?
  • What do you want them to do that they don’t do now?
  • What do you want them to believe about themselves, their business, their customers, their world and their future, that they don’t believe now?

Answering those questions—and designing and implementing a program based on the answers—usually follows these steps:

  • Strategy – We collaboratively explore the strategic business issues driving the need for change in your people.  Because successful design depends on our understanding your business well, diagnostic interviews with potential participants and senior executives may help.
  • Objectives – Together we determine the educational needs that follow from the strategic challenge.  The focus here is on identifying concrete and specific learning objectives arising from the business objectives.  What has to change?
  • Design – We select the best mix of methods and modalities to deliver the education in your company.  When and where does it make sense to use traditional approaches or more leading-edge approaches?  What will be done face-to-face and what will be mediated by technology?
  • Educators – With a shared understanding of the design, it is time to select educators.  Some cost more than others.  Our highly flexible model of corporate education delivers the right specialists for the learning methods you’ve chosen, and we optimize the selection to your budget or other constraints.
  • Integration – All elements of the program must fit together to create more impact than would a collection of parts. Content in every segment relates to every other segment.
  • Delivery – We can either provide full on-site management when a program runs, or work collaboratively with your staff.  Since we own no delivery facilities, our only interest is in helping you choose a venue suited to your goals. Typically we go where participants are rather than bringing them to where we are.
  • Evaluate – Custom programs usually run repeatedly for a given client.  If an element from anywhere along the chain can be improved . . . it gets improved.