A-Z Date

Insights: Marketing

Lover’s leap for King Cola

September 2016

Coca-Cola’s erstwhile marketing guru Javier Sanchez Lamelas says emotion – not rationality – conquers all.   Javier Sanchez[…] Read More

Mathematics for marketers

March 2015

The Fuqua School of Business’s biannual chief marketing officers survey has added quantitative might to the marketing game,[…] Read More

The Ikea payoff

June 2017

Customers are deeply attached to their own creations. Clever companies sell things that consumers can shape themselves. The[…] Read More