Contact Information

phone: +91 79 6632 4460
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Duke Corporate Education
Indian Institute of Management
New Campus Vastrapur
Ahmedabad 380 015
INDIA

Bibek Banerjee

Managing Director, Duke CE
Professor of Marketing, IIM-Ahmedabad

Bibek, currently a Professor of Marketing at Indian Institute of Management Ahmedabad (IIMA), joined Duke CE to continue establishing its collaboration with the IIMA. He was among the founding members of the Centre for Research on Retailing at IIMA, and he also spent two years as a visiting professor of marketing at Appalachian State University in Boone, N.C.

Bibek's primary research interests are in analytical modeling for marketing decision-making contexts and stylized Game Theoretic models of marketing phenomena. His secondary interests are in econometric modeling of behavioral dynamics at the customer level (for example, using electronic-point-of-sales (EPOS) data from retail environments), and analyzing their effects on driving strategic and tactical marketing decisions.

Over the last decade, Bibek's business consulting experience include engagements with several national and multinational organizations in various sectors such as retail financial products, consumer packaged goods, consumer durable, pharmaceuticals, industrial/intermediate products, retailing and the service industry in India. He has designed and delivered numerous senior and top management executive development programs for organizations, including Unilever India, HDFC Bank, Maharaja Group (Sri Lanka), Comcraft (Kenya), Bajaj Auto, Asian Paints, Crompton Greaves and Mahindra & Mahindra, ABB (India).

Bibek's research publications have appeared in international and national academic and professional journals such as Marketing Science (INFORMS), Journal of International Consumer Marketing, Advances in Applied Microeconomics, Vikalpa, etc. He has presented research papers at several national and international conferences.

Bibek earned his Ph.D. and M.S. degrees in economics from Purdue University’s Krannert Graduate School of Management, after obtaining his BSc (Honors) from the University of Calcutta.